Takeaways from Learning 2017
I recently got back from the Learning 2017 conference. Like last year, I want to share some of what I learned and experienced. The sessions and events I attended were quite different this time, so [...]
7 Things About eLearning Your CEO/Executive Director Wants to Know
You've decided that it's time to move your courses online. Membership numbers seem stagnant and renewals are decreasing. As an Education Director, you see the writing on the wall, and have decided that eLearning is [...]
Getting Started with Online Member Education
Way back when I was just a marketing minion working in development at a nonprofit, I used to attend workshops and classes that would help me learn more about my industry. Although I didn't join [...]
Measuring Your Association’s eLearning ROI
There is a lot of talk about the return on investment (ROI) of eLearning within the corporate training and development world, but less emphasis is put on this performance indicator in the association space. Still, [...]
ROE Tips for Your Association’s Online Community
This is a follow-up post to my recent post on ROE vs ROI – A Focus on Engagement; if you haven’t read it yet, check it out! Your association's online community is where your members can [...]
ROE vs ROI – A Focus on Member Engagement
If you’ve been a member of the association universe very long, there’s no doubt you understand the importance of member engagement. The Decision to Join study showed that the more engaged a member is, the [...]
Top 3 Questions to Ask Before Choosing eLearning for Your Association
A major issue in the news lately is the “skills-gap” problem. A recent U.S. News article by Joyce Russell reported that despite a relatively high unemployment rate in the U.S., 80% of manufacturers are unable [...]