Using Nostalgia to Market Learning
For marketers, memory has been long relied on to persuade the buying public to purchase their products. We use images and music to make the consumer remember their past and experience a level of nostalgia [...]
For marketers, memory has been long relied on to persuade the buying public to purchase their products. We use images and music to make the consumer remember their past and experience a level of nostalgia [...]
Part 2 discussed five outdated Learning and Development (L&D) practices and why they don’t work. This final installment is going to visit the other side of the coin. Here are five updated practices that will [...]
Dear Associations, I am trying to get into a skilled labor position at company X. I have some experience but there are new rules and regulations and I just can’t keep up. I could go [...]
I’m not a “numbers person.” I never have been. Some people aren’t “words people.” And that’s okay. In college, I cringed on behalf of my science major friends when they told me about their multi-hour [...]
Part 1 discussed how the rush to understand millennials isn’t really about millennials. It’s a crisis of outdated Learning and Development (L&D) practices. This time I want to take a look at five of those [...]
Chapter 3: Advanced QA Testing So far we’ve talked about the basic and intermediate techniques of quality assurance testing (QA). In our final installment, we’ll look at more advanced techniques that will help your eLearning [...]
Developing new eLearning is a big undertaking. While it may be tempting to dive right in and start designing, it’s important to answer several critical questions first. Having a solid grasp on your goals and [...]
Not so long ago, in a nearby place, someone spent a lot of time leaving notes about the photos in an eLearning storyboard. It turned out that they were just placeholders. The final course was [...]
If you’re new to eLearning or online training, it can seem like you’re wading through alphabet soup with all the various acronyms and terminology used in this industry. SCORM, LMS, AMS, LCMS, API, JITT, what [...]
Chapter 1: The Basics Quality assurance, or QA as it is better known, is a vastly important yet surprisingly under-appreciated aspect of eLearning. Most course creators and teams do a fine job of working out [...]