Copywriting is the practice of using written content, both online and in print to market, advertise, raise brand awareness and communicate core brand values. The beauty of copywriting is that it’s written in such a [...]
Blended learning is not new to training. Remember the days when you looked forward to field trips to the planetarium, hovering over a formaldehyde preserved frog with your [...]
Gamification and game-based learning (sometimes abbreviated GBL) are both hot topics and the terms are often used interchangeably. They’re not the same thing, but a lot of the definitions and explanations that are floating around [...]
Today, I wanted to talk about a misnomer I hear all the time that drives me up a wall. Negative reinforcement. Many people hear the phrase and picture scenes of scolding and beratement. They believe [...]
WCAG 2.0 stands for Web Content Accessibility Guidelines. Similar to Section 508, WCAG is the international standard for accessibility in web content created by The World Wide Web Consortium (W3C). Most people are familiar with [...]
What do you think of when you hear the term eLearning? Maybe your mind jumps to webinars or interactive courses in a Learning Management System (LMS). There are many different types of eLearning, so it [...]
“Make your audience care.” It’s an often repeated tenet of instructional design and it sounds great in theory. If you can make your audience care about the material they will engage more deeply with the [...]
Some time ago, I was cast as a chorus member in a musical. I could sing and read music, but I didn’t have any experience dancing. So, I was a beginner for one set of [...]
You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and [...]
In the modern world, clickbait marketing has taken the internet by storm and websites like Buzzfeed are leading the charge. You’ve probably seen their articles with catchy titles like, “20 Reasons the 90’s were Awesome,” [...]