Using Nostalgia to Market Learning
For marketers, memory has been long relied on to persuade the buying public to purchase their products. We use images and music to make the consumer remember their past and experience a level of nostalgia [...]
Bridge the Skills-Gap with Competency Based Learning
Dear Associations, I am trying to get into a skilled labor position at company X. I have some experience but there are new rules and regulations and I just can’t keep up. I could go [...]
Launching Your eLearning Initiative Successfully
Launching your eLearning at your organization can feel like rocket science, one wrong move and BOOM! Don’t let your initiative go up in flames, plot a course for success among the association stars with these [...]
Writing Effective eLearning Narration: Making It Easy to Read, Say, and Comprehend
Many courses rely upon voiceover to help connect with their learners. This is a solid approach and, when used well, can make for great learning experiences. But what I have found is that the narrated [...]
Go Mobile or Go Home
Go Mobile According to Statista.com, “As of 2013, worldwide mobile phone internet user penetration was 73.4%. In 2017, figures suggest that more than 90% of internet users will access online content through their phones.” While [...]
Creative: You Asked For It, But Now It’s Terrifying
It was a bright and glowing computer screen. The reviewer stared at it with wide eyes, frozen in terror. The association had asked for something creative, but this… Cold sweat formed on the reviewer’s brow [...]
The Importance of Implementing a Marcom Strategy for Continuing Education
"What is a marcom strategy and why do I need one for continuing education?" you might ask yourself. Sounds like a buzz word right? Marcom or marketing communications, is the branch of marketing that decides [...]
How to Increase Conference Attendance
For associations, conferences represent a major source of potential revenue. To best realize that revenue, your conference not only has to attract attendees but also retain them year after year. In the simplest terms, you [...]
The Benefits of SaaS: Hosted LMS
SaaS stands for Software as a Service. It means software that is hosted on the provider’s servers instead of servers in-house. So, when an LMS provider say they have a SaaS LMS, they’re really saying [...]
What is WCAG 2.0 and Why Does it Matter?
WCAG 2.0 stands for Web Content Accessibility Guidelines. Similar to Section 508, WCAG is the international standard for accessibility in web content created by The World Wide Web Consortium (W3C). Most people are familiar with [...]