You’re getting ready to launch a brand new online course or webinar series for your members and there’s just one last thing to do – decide how much you will charge for it. Should you [...]
For many of us, education and learning are a passion. There’s a joy in mastering new things and continuing to stay current in our careers. For us, learning is what Maslow described as “self-actualization” and [...]
Not many people enjoy reading data, but if you think about how it can affect your association’s online learning for the better, you might relish it. A major lesson I learned from a conference session [...]
It’s the time of year when many of us make travel plans with family or friends. Maybe it’s a ski vacation, a trip to Walt Disney World, or a road trip to visit relatives. When [...]
Education Marketing Even in a small association there is generally someone responsible for marketing and another person in charge of education and professional development. This is generally a good thing and ensures expertise in a [...]
Engage With eLearning It’s no secret that associations want higher member retention, increased non-dues revenue, and a unique value-add members can’t get anywhere else. The question is: what’s so sticky that members will renew year after [...]
The following is a guest post from Tara Burghart, a content and marketing specialist at .orgSource. She is excited by the ways that social media has allowed associations to better connect with — and understand [...]
As a guest author on the yourmembership.com blog, Jack McGrath, President and Creative Director at Digitec, reported on the skills gap problem facing industries and what associations can do to help solve the problem. The [...]
After selecting a learning management system (LMS), the next logical step for an association is to begin creating your course catalog. But for many associations, creating online learning courses is uncharted territory, especially if this [...]
ROI is Key Many associations have discovered that eLearning is a valuable member benefit and a more efficient and flexible way for members to learn on their schedule. But before an association commits to producing [...]