Don’t Treat Beginners and Experienced Learners the Same Way
Some time ago, I was cast as a chorus member in a musical. I could sing and read music, but I didn’t have any experience dancing. So, I was a beginner for one set of [...]
Is It Time to Assess Your eLearning Course Audience?
You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and [...]
Top 4 Things You Can Learn from Buzzfeed (and #2 will blow your mind!)
In the modern world, clickbait marketing has taken the internet by storm and websites like Buzzfeed are leading the charge. You’ve probably seen their articles with catchy titles like, “20 Reasons the 90’s were Awesome,” [...]
The Content or the LMS? Which Comes First?
You need both. Without content the LMS is an empty cookie jar. It’s pretty looking but frustrating every time you open it. Then again, content without an intuitive platform for delivery is a treasure hunt, [...]
Another Lens for Viewing Your eLearning
There is more than one way to look at an object. You can view it from the front or back, close up or far away, and so on. This is also true of eLearning. So, [...]
5 Ways to Bring Contextual Learning to Your Association
Then it exploded. By itself, this sentence doesn’t say much. What exploded and was it supposed to? Why did it blow up? Are we talking about a car in an action movie, a firework, or [...]
How to Prevent Member Education Burnout
After your organization decides to increase learning opportunities, there is usually a flurry of activity to roll out some eLearning. Classes are designed, written, and posted. Then the waiting begins. Build it and they will, [...]
Education Programs Prepared With Purpose
Training can be used to help teach many different things including facts, step-by-step processes, and soft skills like team work. So, it shouldn’t be a surprise that there are different ways to teach and assess [...]
Getting Started with Online Member Education
Way back when I was just a marketing minion working in development at a nonprofit, I used to attend workshops and classes that would help me learn more about my industry. Although I didn't join [...]
Certificate, Certification, and Credentialing: What’s in a name?
Great news! Your members spoke, you listened, and you’ve finally received approval from your board to explore creation of curriculum to support your members’ ongoing professional education needs. What’s next? You need to decide [...]