Using Nostalgia to Market Learning
For marketers, memory has been long relied on to persuade the buying public to purchase their products. We use images and music to make the consumer remember their past and experience a level of nostalgia [...]
For marketers, memory has been long relied on to persuade the buying public to purchase their products. We use images and music to make the consumer remember their past and experience a level of nostalgia [...]
Part 2 discussed five outdated Learning and Development (L&D) practices and why they don’t work. This final installment is going to visit the other side of the coin. Here are five updated practices that will [...]
Dear Associations, I am trying to get into a skilled labor position at company X. I have some experience but there are new rules and regulations and I just can’t keep up. I could go [...]
I want to apologize. I write about instructional design (ID) all the time but I’ve never stopped to explain what Instructional Designers really do. There are numerous definitions for it and many of them are [...]
Chapter 3: Advanced QA Testing So far we’ve talked about the basic and intermediate techniques of quality assurance testing (QA). In our final installment, we’ll look at more advanced techniques that will help your eLearning [...]
Developing new eLearning is a big undertaking. While it may be tempting to dive right in and start designing, it’s important to answer several critical questions first. Having a solid grasp on your goals and [...]
Chapter 2: Intermediate Quality Assurance Testing In our first chapter, we discussed some of the basics of quality assurance (QA). Now, we will discuss some of the more involved tasks that are associated with making [...]
Analyst John Leh says there are 700 LMS vendors in the industry. That means there are a lot of options, with a lot of features, a lot of variations, and a lot of sales teams [...]
It was a dark and lengthy car ride. I had two and a half hours of nighttime driving ahead of me and I’d had a long day. I needed to stay alert, but my usual [...]
The learning and development (L&D) world seems to be confused by, if not outright afraid of, millennials. Curious about the ruckus, I did some research. And admittedly, as a millennial, I was curious to see [...]