The Benefits of SaaS: Hosted LMS
SaaS stands for Software as a Service. It means software that is hosted on the provider’s servers instead of servers in-house. So, when an LMS provider say they have a SaaS LMS, they’re really saying [...]
Why Negative Reinforcement is Actually Quite Positive!
Today, I wanted to talk about a misnomer I hear all the time that drives me up a wall. Negative reinforcement. Many people hear the phrase and picture scenes of scolding and beratement. They believe [...]
What is WCAG 2.0 and Why Does it Matter?
WCAG 2.0 stands for Web Content Accessibility Guidelines. Similar to Section 508, WCAG is the international standard for accessibility in web content created by The World Wide Web Consortium (W3C). Most people are familiar with [...]
Is It Time to Assess Your eLearning Course Audience?
You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and [...]
Marketing Your Association to Millennials: Make it Social
Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and [...]
Game Based Learning: Is It Appropriate For My Association?
According to BigFish games, 58% of Americans play video games, with 68% of that population older than 18. In fact, the average age of a video gamer is 35 – a key demographic we’d all [...]
PowerPoint or Prezi: Which is Best for eLearning?
[sg_popup id="8" event="hover"][/sg_popup]The question is becoming more and more common -- “Should I use PowerPoint (PPT) or Prezi?” The two presentation programs share many of the same features, such as the ability to include text, [...]
Achieving Learning Flow with Your Online Member Education
Earlier this year, Associations Now wrote an article asking whether “binge learning” will become the new “binge watching.” This references the growing trend among Netflix subscribers who use the on-demand television and movie steaming service [...]
4 Tips to Writing eLearning Scripts That Sing
If you’re getting started on a new script for an eLearning course, you probably aren’t planning to create a “musical” experience. But maybe you should. A great song is relatable, the lyrics that get stuck [...]
Email is Cheap, but isn’t (Always) the Answer
This is a guest blog post by Meagan Rockett. She is the Director, Client Solutions with Greenfield Services Inc. Partnering with Professional and Trade Associations, Meagan consults and develops programs to move the needle in membership [...]